BBC GoodFood Digital 2022

THE AIM

The goal of this project was to design a set of assets to promote BBC Good Food's Jubilee Celebration special issue. BBC Good Food is the UK’s market-leading food magazine and digital edition; the UK’s number one food website; host of an expanding number of live events, including the UK’s largest food event – BBC Good Food Show at the Birmingham NEC – and producer of a hugely successful series of cookbooks. 

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THE CHALLENGE

Aiming to celebrate the extra content and free supplement issue in the Jubilee special issue, these assets needed to be dynamic and bold in order to stand out from the usual monthly issue promos.

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THE OUTCOME

Using research and ideation, I designed a series of assets for both Instagram stories and grid posts. These assets focused on a bright colour palette with bold animation that engages the audience and stands out from the brands social media feed.