Case Study
Occasion Website Feature
THE AIM
This project aimed to highlight the new line of occasion clothing for the Evans brand through a stylish website feature. Evans is a well-recognised specialty retailer of women's plus-size apparel and footwear, with a strong, loyal customer base across the conservative and fashion segments.
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THE CHALLENGE
The challenge of this project was to incorporate both static imagery and video footage in a dynamic website feature that had an interactive, shoppable feel. Aiming to catch the eye of today's dynamic visual society, the feature needed to maintain the Evans brand look and feel whilst standing out and engaging the user.
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THE OUTCOME
Through testing and liaising with developers, I designed a chic, elegant feature that complimented the stylish occasion clothing and encouraged users to explore the collection. The composition and typography focused on a premium look and feel that balances the clean, elevated imagery and footage.
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